In 2019, Hongxin Ye — an enthusiast with a creative mind and unconventional thinking — founded Laifen with the ambition of creating something special. Laifen's engineers independently developed and released a high-speed brushless motor reaching an incredible 110,000 revolutions per minute. This revolutionary breakthrough became the foundation of the very first hair dryer. The Laifen LF01, with its fast-drying function, launched in 2020.

Today, more than five million families around the world own Laifen's range of effective, cutting-edge home products. Over a third of the company's employees work in research and development, which is how Laifen invented its own motors: a high-speed brushless motor spinning at 110,000 RPM for hair dryers, a proprietary drive system for toothbrushes, and a linear motor for electric shavers and trimmers. Laifen's core focus is on making products that change life for the better.